100 Years of Monroe Motor Products

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Employment Forms

Employment Forms



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Date added: 2016-09-14
Date modified: 2016-09-14

History of Monroe Motor Products 1917 - Present

Max GordonIt was 1917. Young Max Gordon was returning to Rochester after serving in World War I. With the financial support ofhis mother, Esther, Max and his brother Isaac started the Pullman Taxicab Company. Soon they acquired a fleet of taxicabs that serviced Rochester and the surrounding communities.

During this period, the front -engine car came to dominate, with closed bodies and standardized controls becoming the norm. Being an owner of a fleet of automobiles in 1917 was frustrating. It was hard to find trained mechanics and it was impossible to find auto parts!

Gordon Motor Parts was created to help the young brothers stock the parts they needed for their taxis, but it also gave them the opportunity to branch out to service car dealerships and repair garages. The operation quickly grew into one ofthe largest in the area. Soon branches were opened in Geneva, Warsaw, Hornell, Jamestown and Bradford, PA.A fullservice machine shop, capable ofrebuilding engines and supplying complete automotive machine service to the trade, was also added.

Due to a strong relationship with aftermarket suppliers, and the need to supply their own stores and others, Monroe Motor Products was created to purchase as a warehouse distributor.The name Monroe came from Monroe County where the company originated.

When World War II erupted, life in the United States was very different. Gordon Motor Parts joined the war effort, becoming a government subcontractor helping to keep Army vehicles in working order. Because ofthe large shortage of replacement parts during the war, Monroe had to shut down its branch locations.

After serving as an Ensign in the Navy during World War II and completing his degree in business from Ohio State University, Max's son Burtjoined the company in 1947. Under Burt's leadership as general manager, sales personnel were added. The emphasis was now placed on growing Monroe Motor Products and servicing independent jobber parts stores throughout NewYork State . The company continued to grow as cars became more complicated and buying a car was an important symbol ofachieving the American Dream.


Burt's son Michael joined the firm in 1973 after college. Burt, now the President and CEO ofthe company, made certain that Michael learned the business from the ground up. He started in the warehouse and then worked his way up to making sales calls to local jobber customers.

Michael purchased his first jobber store in 1978. Getting to understand the needs ofthe jobber firsthand helped lay the groundwork for the many strategic decisions that Burt and Michael would make in the future.

At that time, they could never have known that they were building a company that would not only survive but thrive for three generations. Later Burt's son Jimmy also joined the company. Together, they established a company that was grounded in the desire to offer superior service to their customers,while doing business with the highest ethical standards. They never waivered in that commitment to do business the right way.

The company's tradition of industry leadership continued. In 1977, they were a founding member ofthe Pronto Marketing Group, and later changed to the Bumper-to-Bumperprogram. In 1997, the companyjoined the Parts Plus Program to continue to deliver the best value to its customers and refocus on the importance of programmed distribution.

Looking back, we know that the standards that Max and Burt set for the company are still the same reasons that MonroeMotor Products remains a strong competitor in the industry today. Our company's solid foundation was laid by these bright, energetic and innovative individuals to whom we dedic ate this publication. Without their personal sacrifices, high moral values and vision, none of what we have achieved to date would have been possible.

Thank you, Max and Burt, for your incredible legacy. Today, Monroe Motor Products has remained true to that legacy. We truely value our people clearly our most important resource--our customers and the strong relationships we continue to maintain with am many suppliers. We can not even begin to imagine the chan ges we will see in the automotive industry over the next nine decades. But one thing will never change.Monroe Motor Products will be there with the right part, on time, every time.

New Account Applications

Our People

Monroe Motor Products’ success over the past 100 years can be attributed to its people. Our people remain our most important resource, along with our customers and the strong relationships we continue to maintain with our many suppliers.



Product Lines Carried

Brake System Filtration Wheel and Tire   
   Brass Brake Line Fittings    Parts Plus Oil and Air Filters    Dorman Wheel Studs & Nuts
   Cardone Master Cylinders    Parts Plus Fuel Filters    Tire Valve Stems-Bulk
   Centric Brake Hardware    Wix Filters    Plombco Wheel Weights
   Centric Brake Pads and Shoes    
   Centric Hydraulic Brake Components Ignition, Electrical, Emissions Appearance & Chemical Products
   Centric Premium E-Brake Shoes    Airtex Ignition and Emission Parts    Auto Armor Professional Detailing Supplies
   Centric Professional Grade Rotors    Cardone Wiper Motors    Bars Leak
   Dorman Stainless Steel Brake Line Kits    Con-Rel Starters & Alternators    Berkebile Chemicals
   NewTek Brake Pads & Shoes    Deka Batteries (Auto-Fleet-Sport-Marine)    CRC Products
   Parts Plus Brake Rotors and Drums    Deka Primary Wire 100ft Rolls asstd colors    Cyclo Full Line Automotive Aerosols
   Powerstop Friction    Denso Ignition Wire Sets    Diesel Exhaust Fluid
   Rolled and Straight Steel Brake Tubing    Denso O2 Sensors    Dynatex RTV's and Sealants
   UCX Friction Ready Brake Calipers    Dorman Various Sensors and EVAP    Gojo Hand Cleaners
     Qik Cable Ties Clear & Black    PB Blaster Chemicals
Cooling System    Qik Solderless Wire Terminals    RecoChem Antifreeze Coolants
   ASC-New Water Pumps      RV Antifreeze (Seasonal)
   Bando OE Serpentine Belts Spark Plugs    Washer Solvent Fluids - Winter Chemicals
   Gates Hose, Belts, Tensioners    AC & Denso Spark Plugs
   Parts Plus Hose Clamps    Autolite & Champion Spark Plugs Lubricants and Greases
   Spectra Radiators and Heater Cores    NGK Spark Plugs    Johnsen Brake Fluids
   Stant T-stats      Johnsen Power Steering Fluids
   Thermoid Heater Hose Steering and Chassis    Lube Guard Products
   VDO Blower Motors    Cardone Power Steering Pumps    Lucas Oil Products
     Cardone Rack and Pinion Units    Mag 1 Grease
Drivetrain    Monroe Shocks, Struts, Mounts    Mobil 1 Synthetic Oils
   AMS New Clutch Kits    Moog Steering Components    Power Service Diesel Treatments
   CRS Hub Assemblies    Quick Steer Steering and Chassis    Shell Rotella Motor Oils
   DTA New CV Axles      Valvoline Motor Oil
   Moog Coil Springs Vision and Lighting    Wolfs Head Motor Oil & Greases
   SKF Bearings, Hub Assemblies, U-joints    Anco and Trico Wiper Blades  
   SKF Seals    Wagner Lighting Tools and Equipment
     Grote Lighting    ISN Tool & Equipment
Exhaust and Engine      Major Tool Brands Available (OTC ViseGrip…)
   Denso O2 Sensors Misc. Parts    Gas Cans - Drain Pans - Funnels
   Dorman Exhaust Manifolds    Dorman Products  
   Fel Pro Gaskets    GPD Air Conditioning Unique Lines Available in Penn Yan
   Nickson Muffler Clamps    Monroe Hood and Trunk Lift Supports    3M Autobody
   Spectra Oil Pans    Oil Absorbent Mats    Evercoat Body Fillers
   Walker Exhaust    Oil Dri Absorbent 40lb.    Mirka Abrasives
     Qik 2" Resurfacing Disks    Sherwin Williams Paint Products (Penn Yan)
Fuel System    Qik Brass Brake Fittings    Thinners Reducers
   Airtex Fuel Injectors    R134a Refrigerant    USC Body Fillers
   FMSI Fuel System Parts    Scott Paper Products  
   Gates Fuel Hose    Thermoid Air Hose For Stock Checks or Cataloging goto:
   Spectra Tanks, Senders, Fuel Modules   www.epartconnection.com
   Stant Fuel Caps   Call for a login and have 24 hour
   Thermoid Fuel and Injection Hose   access and ordering available.

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